Privacy Policy

1. Who we are

Purpose Driven Messaging is a StoryBrand messaging consultancy operated by Josh Hull, doing business as The Purpose Driven Co., located in Tennessee. In this policy, "we," "us" and "our" mean Purpose Driven Messaging. "You" means anyone who visits purposedrivenmessaging.com, fills out a form on it, books a call with us, downloads one of our free resources, registers for a workshop, or becomes a client.

This policy explains what information we collect, why we collect it, who we share it with, and what choices you have. It applies to our website and to the marketing and client communications that follow from it.

2. Information we collect

Information you give us

• Contact details. Your name, email address, phone number and company name when you submit a form, request a Website Messaging Audit, download the StoryBrand Starter Kit, register for a workshop or book a call.
• Information about your business. Your website address, what you sell, who you sell to, and anything else you tell us in a form, on a call, or by email. When you request an audit, we review your public website in order to prepare it.
• Client materials. If you become a client, the documents, brand materials, customer information and internal details you share with us so we can do the work.
• Correspondence. Emails, text messages and messages you send us, and our replies.

Information collected automatically

• Usage data. Your IP address, browser type, device type, operating system, the pages you view, the links you click, how long you stay, and the website or ad that referred you.
• Email engagement. Whether you open our emails and which links you click.
• Cookies and similar technologies. See section 7.

Information from other sources

• Public sources. Your public website, public social media profiles and publicly listed business information, which we may review as part of an audit or before a call.
• Referrals. Contact details someone gives us when they refer you, if they tell us you agreed to it.
• Service providers. Information our platforms pass back to us, such as whether an email was delivered or a call was booked.

We do not intentionally collect sensitive personal information such as government identification numbers, financial account numbers, health information, biometric data, or information about race, religion, sexual orientation or political beliefs. Please do not send us that information.

3. How we use information

• To respond to you, answer questions and schedule calls.
• To prepare and deliver free resources you request, including Website Messaging Audits and the StoryBrand Starter Kit.
• To run workshops you register for, including sending you the link, the workbook and reminders.
• To perform consulting work for clients and to communicate about that work.
• To send marketing emails and, where you have agreed to it, text messages about our services, workshops and resources.
• To understand how our website and marketing perform, and to improve them.
• To keep records, handle billing, and protect our business.
• To comply with the law and to enforce our agreements.

We do not sell your personal information, and we do not share it with third parties for their own cross-context behavioral advertising.

4. Legal bases, if you are in the EEA or UK

Where the UK GDPR or EU GDPR applies to you, we rely on the following legal bases:

• Consent, for marketing emails and text messages, and for non-essential cookies. You can withdraw consent at any time.
• Performance of a contract, to deliver services you have engaged us for and resources you have requested.
• Legitimate interests, to operate and improve our website, secure our systems, and reach business contacts about services relevant to their work, balanced against your rights.
• Legal obligation, to meet tax, accounting and other legal requirements.

5. How we share information

We share information with the companies that run our business systems. Each of them processes information on our behalf and under contract. The main ones are:

• HighLevel (our CRM, forms, landing pages, calendars, email and text delivery)
• GrowthWorks (the agency whose HighLevel instance hosts our account)
• Google (email, calendar, documents and file storage)
• Zoom (video calls and workshops)
• Payment processors, for client invoicing

We also share information with contractors and assistants who help run our marketing and operations, and who are required to keep it confidential.

We may disclose information if the law requires it, if we need to respond to a legal process, if we need to protect our rights or someone's safety, or in connection with a merger, sale or transfer of our business.

6. Email and text messages

Email. When you give us your email address through a form on our website, you are agreeing to receive marketing email from us as well as the resource you asked for. Every marketing email has an unsubscribe link at the bottom. Unsubscribing stops marketing email. It does not stop email about work we are actively doing for you.

Text messages. We send text messages only to people who have separately agreed to receive them. Message and data rates may apply. Message frequency varies. Reply STOP to any message to stop receiving them, or HELP for help. We do not share your phone number with third parties for their marketing, and consent to receive text messages is never a condition of buying anything from us.

Our mailing address appears in every marketing email, as required by the CAN-SPAM Act.

7. Cookies and tracking

Our website uses cookies and similar technologies. Some are necessary for the site and its forms to work. Others help us understand which pages people read and which marketing brought them here.

Most browsers let you refuse or delete cookies in their settings. If you block cookies, parts of the site, including forms and booking, may stop working correctly.

We do not currently respond to browser "Do Not Track" signals, because there is no common standard for them. We do honor Global Privacy Control signals where the law requires us to.

8. How long we keep information

We keep information for as long as we need it for the purpose we collected it, and then for as long as the law requires. In practice that means:

• Marketing contacts stay in our CRM until you unsubscribe and ask us to delete you, or until we remove inactive contacts.
• Client records and work product are kept for the length of the engagement and for at least seven years afterward, for tax and legal reasons.
• Website analytics are kept in aggregated or shortened form.

9. Security

We use reasonable administrative and technical measures to protect information, including access controls, encrypted connections and reputable vendors. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a breach affecting your personal information, we will notify you as required by law.

10. Your privacy rights

Depending on where you live, you may have some or all of the following rights:

• Know and access. Ask what personal information we hold about you and get a copy.
• Correct. Ask us to fix information that is wrong.
• Delete. Ask us to delete personal information we hold about you.
• Portability. Ask for a copy in a portable format.
• Opt out. Opt out of targeted advertising, the sale of personal information, and profiling with legal effects. We do not sell personal information or use it for targeted advertising.
• Non-discrimination. We will not treat you differently for exercising any of these rights.

We extend these rights to everyone who contacts us, whether or not your state's law requires it. Residents of Tennessee, California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana and other states with comprehensive privacy laws are covered.

How to make a request. Email [email protected] with the subject line "Privacy Request" and tell us what you want. We will confirm your identity before acting, and we will respond within 45 days. If we need more time we will tell you why.

If we say no. You may appeal by replying to our response with the word "Appeal." We will review it and give you a written answer within 60 days. If we deny your appeal, you may contact the attorney general in your state.

Authorized agents. You may use an authorized agent to make a request. We will ask for proof that you gave them permission.

11. California residents

In the previous twelve months we have collected the following categories of personal information, as the CCPA defines them: identifiers, commercial information, internet or network activity, professional or employment information, and audio or visual information when calls or workshops are recorded. We collect them from the sources and use them for the purposes described above.

We have not sold personal information, and we have not shared personal information for cross-context behavioral advertising, in the previous twelve months. We do not knowingly sell or share the personal information of anyone under sixteen.

We do not use or disclose sensitive personal information for purposes beyond those permitted without a right to limit.

12. Visitors outside the United States

We operate in the United States and our service providers are located there. If you use our website or contact us from outside the United States, your information will be transferred to and processed in the United States, where privacy laws may be different from your own. Where required, we rely on the European Commission's Standard Contractual Clauses or an equivalent safeguard for those transfers.

If you are in the EEA or UK, you also have the right to lodge a complaint with your local supervisory authority.

13. Children

Our website and services are for businesses and are not directed to children. We do not knowingly collect personal information from anyone under thirteen. If you believe a child has given us information, email us and we will delete it.

14. Other websites

Our website links to other websites, including StoryBrand, Zoom, Google Drive and social media. We do not control those sites and we are not responsible for their privacy practices. Read their policies before giving them information.

15. Changes to this policy

We may update this policy. When we do, we will change the "Last updated" date at the top. If the change is significant, we will tell you by email or with a notice on the website. Continuing to use the website after a change means you accept the updated policy.

16. How to reach us

Questions about this policy, or about how we handle your information:

Purpose Driven Messaging
PO Box 155
Spring Hill, TN 37174
[email protected]
(435) 633-1212